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Blog Post 3: Barthes ‘The Eiffel Tower’

Posted by Jeff Allred (he/him/his) on

Hey! So these are my puzzling’s about this weeks readings. Enjoy guys!

1). Maupassant’s anecdote that the only place in France that one doesn’t see the Eiffel Tower is the Eiffel Tower – sets us up to to understand how the monument acts not only as a metaphor but as a metonymy for Paris and Parisian culture. Not only do we associate the Eiffel Tower with Parisian culture, but all of Parisian culture is sort of imbued with the idea as well as the physicality of the ‘Eiffel Tower.’ (With whatever meaning that may have.)

“It’s incorporated into daily life until you can no longer grant it any specific attribute, determined merely to persist, like a rock or the river, it is as literal as a phenomenon of Nature whose meaning can be questioned to infinity but whose existence is incontestable.”

The idea of the Eiffel Tower as a force that anchors the city and it’s inhabitants makes it perhaps more potent than humanity. Barthes goes on to say: “With it we all comprise a shifting figure of which it is the steady center.”

I think this really helps ground the significance and profundity of the image. Even though it’s easy to become so inured and sutured into our daily lives that we don’t notice the world around us, there are real and important social, political, and economic consequences that the buildings/architecture/infrastructure/advertisements have on our daily lives.

(Question: Could it be posited that the Eiffel Tower is, in a way, a metonym for Barthes philosophy about the importance of representations?)

2). Barthes then goes on to state the global consequences of the Eiffel Tower. “There is no journey to France which isn’t made, somehow, in the Tower’s name. [it is] the major sign of a people and of a place: it belongs to the universal language of travel.”

3). He then takes it a step further – and talks about how there is a human consequence that the Eiffel Tower must then have. This seemed like a key quote for me, and I thought it was really beautifully worded. “Further: beyond its strictly Parisian statement, it touches the most general human image-repertoire: its simple, primary shape confers upon it the vocation of an infinite cipher: in turn and according to the appeals of our imagination, the symbol of Paris, of modernity, of communication, of science or of the nineteenth century, rocket, stem, derrick, phallus, lightning rod or insect, confronting the great itineraries of our dreams, it is the inevitable sign; just as there is no Parisian glance which is not compelled to encounter it, there is no fantasy which fails, sooner or later, to acknowledge its form and to be nourished by it; pick up a pencil and let your hand, in other words your thoughts, wander, and it is often the Tower which will appear, reduced to that simple line whose sole mythic function is to join, as the poet says, base and summit, or again, heaven and earth.”

The Eiffel Tower stands for something ineluctable and ineffable. Because it is a cipher, it’s sort of ends up being all-encompassing – so in a way it not only negates it’s cipher status, but it reaffirms it by becoming infinite. I think it’s that’s a really beautiful sentiment, as I mentioned earlier – if I did understand it correctly.

I think it’s really interesting how Maupassant identifies himself with the Eiffel Tower – and by extension how people – like the Tower, are blinded to themselves. It really explodes the metaphorical aspects of the Tower as representative of humanity.

4). The Tower as an object that isn’t just seen, but also itself sees – being simultaneously passive and active. (Making it a complete verb)

5). Voyeuristic undertones.

6). The tower as an entity that bridges this separation between seeing and being seen.
**Need to revisit the implications of this/the idea of a spectrum of perception.

7). Inutility as a quality that keeps the Tower from being hemmed into a certain meaning or purpose: because it historically was devoid of artistic (or any specific scientific) value, it was able to take on new meanings, or rather, all meanings.

8). “Architecture is always dream and function, expression of a utopia and instrument of a convenience.”

So for Barthes, the inutility, which is linked to the infinite, supersedes the utility of a structure. An architect might present his monument as a utilitarian endeavor, but men will always return it “in the form of a great baroque dream.”

(the type of graph with a downward slope – that type of relationship)

9). The Sun Tower – “Relied on masonry and not on steel.” Had a bonfire on top that illuminated the entire city of Paris through a complex system of strategically placed mirrors. Barthes uses this anecdote to prove the naiveté of utilitarianism. “Use never does anything but shelter meaning.” He goes on to talk about “ascensional dream[s] released from “its utilitarian prop” to become an object of art.

10). “The function of art [is] to reveal the profound uselessness of objects.”

11). “The Tower, almost immediately disengaged from the scientific considerations which had authorized its birth, had arisen from a great human dream in which movable and infinite meanings are mingled: it had reconquered the basic uselessness which makes it live in men’s imagination.”

12). Barthes points out that there is nothing to be seen inside the tower. It’s emptiness/cipher status is realized in both it’s physicality and it’s potential cultural groundings. Yet it receives twice as many yearly visitors as the Louvre/movie houses, visitors who are trying to participate in a dream. However, I think that Barthes is putting too much faith into people – I visited the Eiffel Tower when I was 13, because that’s the thing one does when they go to Paris. But it’s not a symbol/metonym because people like me visit it – Most people will visit it because of it’s iconic status – not to create/find some deep.

14). Nevermind- Barthes talks about how the masses are able to transform this touristic rite into an adventure of sight and of the intelligence. He is smarter than me.

The major symbolic and the final meaning of function of the Tower (according to Barthes)

1). The Tower looks at Paris, so therefore, by transitive properties, when one visits and identifies with the Tower’s point of view they are able to “perceive, comprehend, and savor a certain essence of Paris”.

2). The Tower is able to convey the city into something natural…. throughout it’s romantic vantage point, it almost like, softens the harshness of the city. In a way, it’s a bridge from mankind to the sky- the contiguous border between the two elements. “By it, starting from it, the city joins up with the great natural themes which are offered to the curiosity of meN: the ocean, the storm, the mountains, the snow, the rivers.”

3). A new nature of human space is created by the tower – making it essentially a transitional era onto itself.

4). Both human beings and the Tower consume each other – it’s a mutual execution of transformation. This moves the Tower from being a cipher into an active sphere, in which it’s able to exert agency over the city and it’s people.

5). The Tower as a literary structure materialized into physical space. Really like the idea of this. So basically, the Tower realizes the bird-eye point of view conceptualized in The Hunchback of Notre Dame, as well as Michalet’s Tableau chronologique.

The power of intellection is assumed in a panoramic birds-eye view. Metonymy. We don’t just see the world from this vantage point, we read it. This ties into the transformational powers that the Tower has – to turn the city/it’s people into a work of literature. It gives us a new sensibility of vision, permitting us “to transcend sensation and to see things in their structure.”

6). This new mode of perception/intellect is akin to putting Paris/France under Victor Hugo’s pen, allowing for a new category of concrete abstraction. When we think of the word structure, there is implicitly “a corpus of intelligent forms”

7). Structuralism – realized whether the person visiting the tower knows it or not. Separate points are recognized and irrevocably linked together (this process is called decipherment).

8). Reconstitution of the panorama – seeking out other monuments. Memory and sensation cooperate in order to produce a unique, personalized “simulacrum” of Paris.

9).  Panorama’s have a complex, dialectical nature which must be visited with a sense of continuity and struggle. Comes from a familiarity with history and myth. Can never be consumed as a work of art, in part because it’s continuously changing, unlike a fixed image. In this way, it seems that art would be aspire to the panorama.

“[To] perceive Paris from above is infallibly to imagine a history; from the top of the Tower, the mind finds itself dreaming of the mutation of the landscape which it has before its eyes; through the astonishment of space, it plunges into the mystery of time, lets itself be affected by a kind of spontaneous anamnesis: it is duration itself which becomes panoramic”.
How does this compare to Genesis?

10). Barthes goes on about how the Tower is representative of the history of Paris. Academic b.s., but basically there are two (three?) histories. “Paris, in its duration, under the Tower’s gaze, composes itself like an abstract canvas in which dark oblongs (derived from a very old post) are contiguous with the white rectangles of modern architecture. ”

11). “The visitor to the Tower has the illusion of raising the lid which covers the private life of millions of human beings; the city then becomes an intimacy whose functions, i.e., whose connections he deciphers.”

12). 3 functions of human life, all accessed by the Tower (business, knowledge, habitation).

13). The Tower as a witness, drawing the visitor to the westward and southward views (where the more affluent neighborhoods reside. West is where the sun sets. The Tower follows theses movements of development- “it even invites the city toward its pole of development.”

“The gaze fixes… the whole structure-geographical, historical, and social-of Paris space. The deciphering of Paris, performed by the Tower’s gaze, is not only an act of the mind, it is also an initiation.”

14). Cities themselves as an evolution to superior values and culture. The tower initiates non-parisians into this.

15). To visit the inside of something/the outside of something

16). The Tower offers two provisions:

a). technical, for consumption performances/paradoxes. To be an engineer by proxy. “A demystification provided by simple enlargement of the level of perception”

b). “a familiar ‘little world.'” the commerce surrounding the Tower (souvenir stalls, etc.), which harkens back to basic human instinct, and conquering of nature (with some sort of Christian-root tie-in).

17). The Eiffel Tower as a comfortable object, both modern and old.

18). IMP. QUOTE: “the Tower ultimately reunites with the essential function of all major human sites: autarchy; the Tower can live on itself: one can dream there, eat there, observe there, understand there, marvel there, shop there; as on an ocean liner (another mythic object that sets children dreaming), one can feel oneself cut off from the world and yet the owner of a world. ”

Vocab: Ineluctable – Adj. Inescapable (e.g. the ineluctable facts of history)
Oneiric – Adj. Of or relating to dreams or dreaming

Anamnesis- The idea that humans possess knowledge from past incarnations and that learning consists of rediscovering that knowledge within us.

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Response to Barthes

Posted by Jeff Allred (he/him/his) on

I found Photography and Electoral Appeal to be a very potent deconstruction of political photography and photographs. In the beginning of his essay, Barthes asserts that the necessity of political portraits “presupposes that photography has a power to convert”– therefore, a political portrait exists to serve a means, that means being the conversion of those who view it to the side of the politician in the portrait. It is in this way that photographic political portraits function as a kind of image-based rhetoric, existing only to persuade those who view it. Furthermore, I believe Barthes is correct when he states that “the effigy of a candidate establishes a personal link between him and the voters”. The way in which the portrait converts its viewers is by reflecting the values and ideals of its viewers. In American society (I know Barthes was French, but his essay is incredibly pertinent to American political portraits), where family, health, and moral justness (which is often believed to be inherently synonymous with those who value and engage in family life) are primary values, Americans seek those values in those for whom they vote. Viewers look for someone who reflects what they believe to be the sum of all their values, the epitome of their moral and social idealism, whether they themselves do or do not live up to those values.

 

On top of the the viewers’ desire to have the utmost faith that the portrait is indeed the real deal, the real representation of this ideal leader, they seek a protector in the form of a man in a uniform adorned with medals. Like most aesthetics, the military aesthetic is a lie in the form of symbolism as well. Aside from covering one’s nakedness, the uniform is merely a symbol of the power those who wear it have, although some viewers are mistaken in their belief that the uniform itself indicates that the person wearing it is indeed the sum of their ideals as well as a superhero. Regardless of the savageness and depravity of the war during which the uniform was worn, he who is in it is justified by it.

 

There is much more I would like to say about this piece, however I’m running out of time right now (completely my fault). I would like to end this commentary with a point I brought up last class:

Although depictions of politicians in portrait photography are incredibly posed and loaded with symbolism and image-based rhetoric and are therefore deceptive, lying depictions of those photographed, what precisely would an accurate, true, and genuinely revealing portrait of a candidate, or any human for that matter, be? Like how we can never understand a thing in itself, we can never understand a person in him- or herself, as a photograph is merely a moment in time, a single instance of a person being this way or that way. I think because of this, it is fair to say that an accurate depiction of a politician (or anyone, really) is wholly impossible to attain. To attempt to do so would be futile.

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A Photograph is a Mirror

Posted by Jeff Allred (he/him/his) on

In Roland Barthes essay titled “Photography and Electoral Appeal,” he closely analyzes the underlying methods used by politicians.  Specifically, he breaks down electoral photography, which I found interesting because I never put much thought into the thought that goes behind it.  While the technicalities of photography and the deeper meaning behind it were interesting, I tried to compare his analysis to literature or language in general.  Barthes’ states, “What is transmitted through the photograph of the candidate are not his plans, but his deep motives, all his family, mental, even erotic circumstances, all this style of life of which he is at once the product, the example and the bait (1320).”  In regards to literature, I found the “candidate” to be the author, and the “photograph” to be parallel to a work of literature.  When an author writes a piece, he expects for a reader to see his true intentions behind his writing.  He expects for his piece of work to be analyzed, discussed and examined, just as we would do to a picture of a politician.  People criticize a candidate’s facial expressions, and overall looks with no filter, just as people do to literature.  We don’t hesitate to call a picture ugly, the same way we wouldn’t hesitate to judge a piece of writing as not worth reading.  However, at times while I was reading this essay I wondered this were not simply just an analysis on how candidates take pictures for electoral photos.  The last paragraph of the essay was my favorite to read but also the most confusing.  I couldn’t help but find myself confused at Barthes’ true meaning behind this piece.  While it wasn’t as dense as other pieces we have read, it seemed almost too straightforward.  Another excerpt from the piece that I found interesting is the following, “Needless to say the use of electoral photography presupposes a kind of complicity: a photograph is a mirror, what we are asked to read is the familiar, the known; it offers to the voter his own likeness, but clarified, exalted, superbly elevated into a type.”  This statement also contributes to the evidence that Barthes’ is using photography as a metaphor for authors and writing.  A picture, in itself is just what it is, a picture and nothing more.  But if it is appealing to a reader, it becomes something more and we would give that piece our vote, so to speak.

 

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Blog Post #3 – The Panorama of Dante’s Inferno: Is It Art or Just Intellect?

Posted by Jeff Allred (he/him/his) on

Roland Barthes essay “The Eiffel Tower” is most definitely an interesting one as it deconstructs the various ways in which the tower provides meaning to its visitors.  Moreover, it provides the reader with something of a concrete manipulative (like those at children’ science centers) to work with while trying to understand Barthes’ take on the signifier and the signified.  However, once again, I find myself wondering how our mentor’s (in this case Barthes) theories can be applied to literature.  The following is my tentative attempt to translate these ideas to something from my own lexicon – Dante’s Inferno.

First, let me say that my choice of The Inferno seemed obvious because it is one of those pieces in literature that most every educated person has heard of and identified with (even if they haven’t read it themselves), much like how everyone has some sort of Eiffel Tower experience (even if they have never seen it themselves).

1)  What is The Inferno’s purpose?  Is it a useless monument as many Parisians have claimed of the tower or is it an engineering marvel as Gustave Eiffel purported his creation to be?  Well, the fact is that Christians did not actually have a concrete vision of what hell was like until Dante gave it to us.  Rather than “aerodynamic measurements” and “studies of the resistance of substances,” Dante provides us with contrasting images of the various forms of sin.  In addition, the tower’s scientific revelations on the “physiology of the climber” and “meteorological observations” mirror Dante’s (the traveler in the text not the writer) experiences and observations of the various sinners and the environments in which they dwell.

2)  What is the natural beauty that is revealed by The Inferno?  Hmmmmm… “Abanon all hope ye who enter here!”  Just kidding.  The beauty that The Inferno shows it readers is not so much the “new nature… of human space” as it is the intricate and frighteningly obvious nature of human vice.  You cannot avoid having your breath taken away by the shear awesomeness of the vista provided to us by Dante (the writer, not the traveler).

3)  How does The Inferno require decipherment?  According to Barthes, a panorama is “an image we attempt to decipher, in which we try to recognize known sites, to identify landmarks.”  Thus, the viewer creates a structure by grouping parts of the panorama in his/her own mind.  This sounds a lot like associative discourse to me, but I’m not completely sure.

In The Inferno, Dante (the poet) organizes each of the circles of hell associatively.  The lustful sinners, the hoarders and squanderers, the violent sinners, etc. are all grouped in specific levels according to their sins.  Thus, much of the deciphering is done for us.  However, during his travels, Dante (the pilgrim) recognizes several characters in certain levels of hell, particularly in the Malebolge, the 8th circle housing the sinners of fraud.

As Dante explores each pouch on this level, he begins to decipher the difference between the residents of each pouch based on what he knows about the people within them.  He realizes that the 3rd pouch must house Simoniacs because he sees Pope Nicholas III there; someone with whom Dante associates using the church to gain money and power.  Later, when he sees the jovial friars in the 6th pouch, he realizes that this must be where the hypocrites are kept.  The entire section goes on like this with Dante (the pilgrim) mentally categorizing each pouch of the Malebolge based on his historical and political knowledge.

4)  How does The Inferno provoke “spontaneous anamnesis”?

I looked it up.  Anamnesis simply means “recollection” or “remembrance”.  Normally, I don’t complain about someone’s advanced vocabulary, but “anamnesis”…seriously?!  Anyway, Barthes point is that looking at Paris from the vantage of the Eiffel Tower naturally forces visitors to recollect the various stages of history experienced by the land being viewed from the pre-historic days of flood to the architecture of the middle ages, to the more recent history of the last several hundred years, to the present history in the making.  It seems to me, though, that The Inferno does much the same as it is provoked by humanity’s innate sense of good and evil, constructed on the foundation of the Bible and inextricably linked with the history of Christianity.  Moreover, Dante wrote his text with a very specific political agenda very much driven by his experiences with the historical events of the time in Italy.

5)  How does The Inferno provide both a technical order and a familiar “little world” to the reader?

Technical Order:

  1. While the Eiffel Tower shows order in the way the four bases impact its form, Dante’s Inferno is shaped like a funnel in which each circle is smaller than the previous and, therefore, houses less sinners, until you get to the worst of the worst – Satan in the final circle.
  2. “Then come the elevators, quite surprising by their obliquity, for the ordinary imagination requires that what rises mechanically slide along a vertical axis.”  Here is where my comparison seems a bit strained to me, but I do think that an analogy can be made between the tower’s elevators and the various monsters that Dante (the pilgrim) must hitch a ride with to get from one level to another.  They are surprising in that they seem like an inappropriate mode of transportation for the task and yet they do get the job done.
  3. Much like those taking the stairs at the tower, Dante is witness to the specific intricacies of the structure of hell from one level to the next.  The tower’s observer is witness to “a whole series of paradoxes, the delectable contraction of an appearance and of its contrary realtity.”  Though Dante (the pilgrim) does not see paradoxes in hell, he does by “[insinuating] himself into it” realize the dual nature of God’s punishments to the sinners as each penalty serves as a contrapasso to the committed offense.

Little World:

From Barthes’ perspective the Eiffel Tower has also become a comfortable “little world” in which tourists buy postcards highlighting the beauty of Paris from the souvenir stands and foodies can enjoy artful and elaborate cuisine at the restaurant.  Similarly, The Inferno has become a “comfortable object” for both the religiously inclined and lovers of literature.  For the religious, The Inferno provides a simple and clear warning, through vivid imagery, for why one shouldn’t sin.  For the readers of the world, Dante provides a rich text to be explored and enjoyed for its nuances and artistic fluidity.

 

Conclusion/Question:  So here is my problem with Barthes.  Why the hell (pun intended) is that a monument that creates a panoramic view for its visitors cannot be consumed as a work of art?  I just don’t get that.  It seems like several of the critics that we have worked with this semester have in some way or other said that art exists:  in spite of its creator, outside of its creator’s intent, within the reader’s reconstruction, etc.  So why is it that a beautiful work loses its art cred simply because the mind of the viewer must engage in decipherment and spontaneous anamnesis?  Isn’t art supposed to provoke thought?  I’m very confused.

 

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Blog Post #2 – Semiotics: Why?

Posted by Jeff Allred (he/him/his) on

Ferdinand de Saussure is considered “the father of modern linguistics.” Having read the excerpt from his student-generated book Course in General Linguistics, I can understand how he earned this distinction. His theories are thoughtful, intricate, complex and were certainly novel at the time he taught them. However, I am truly at a loss as to how the study of linguistics at the level that Saussure delves relates to the appreciation or criticism of literature.
Saussure’s work seems much like that of a scientist who claims that childbirth cannot be truly appreciated or understood without a thorough analysis of cellular biology. He goes so far as to contend that language “is a type of algebra consisting solely of complex terms” (863). However, I find that Saussure’s analysis takes all of the joy, humanity, and well, poetry, out of the experience of language and, apparently, I am not alone. Terry Eagleton and other critics of Saussure argued that “it is impossible to speak of language without speaking of reference, things, history. After all, they argue, language is not chess. How can it be studied apart from the world to which it refers? How can reference not have a role in structure?” (849-850)
To be sure, there are many interesting points addressed in Saussure’s course, such as: the arbitrariness of signs (particularly in written letters and our use of money), the inconsistencies of words from one language to another (particularly in terms of verb tense), and the associative relations of discourse, which reminds me of why toddlers will ask the same questions repeatedly. (They are making associative connections in their brains. i.e.: What’s that? A ball, a red ball, a large ball, a rolling ball, etc.) But outside of his use of such examples that help to elucidate semiotics for the average lay person, his analysis become so technical that I find myself wondering why a lover of literature should care so much about linguistics.
I wish I could say that Roman Jakobson’s application of Saussure’s theories has helped to mitigate my frustrations with this field of study. I wish. Initially, I was relieved by some of Jakobson’s comments in “Linguistics and Poetics.” For example:   • “It is evident that many devices studied by poetics are not confined to verbal art. We can refer to the possibility of transporting Wuthering Heights into a motions picture, medieval legends into frescoes and miniatures or [The Afternoon of a Faun] into music, ballet, and graphic art” (1145).   I earnestly thought, “Now this guy is speaking my language!” (Pun not intended.) But then came the schemes. Oh the schemes! Let’s just say that because of our class lectures, I understand what Jakobson was talking about, but meh, I could have lived without this topic. On the other hand, I do have to admit that I found the phatic and metalingual explanations kind of interesting. (When I go back into the classroom next year, I will definitely be referring to vocabulary lessons as “Meta Time” from now on.). Plus, Jakobson’s discussion of the metaphoric and metonymic poles in language is something I wouldn’t mind reading more about.
However, to be perfectly honest, the rest of Jakobson’s essay reminds me very much of one of my favorite scenes in the film Dead Poet’s Society. Robin Williams’ character, Mr. Keating, asks a student to read the preface of their poetry text, “Understanding Poetry” by Dr. J. Evans Pritchard, Ph.D. According to Dr. Pritchard the greatness of a poem can be determined by calculating the area covered by the connecting point between the x-axis – the perfection of the poem and the y-axis – the importance of the poem. Three minutes into this scene, Mr. Keating orders his students to rip the entire preface out of their books calling it “excrement.”
Poetry is not a series of mathematical logarithms! Somewhere along the way, Jakobson, like Saussure, seems to have forgotten that point. Poetry, in the words of Mr. Keating” is meant to “drip from our tongues like honey.” Therefore, I am just not buying (with my arbitrary signs) what either of these critics are selling (in their messages).

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Brainwash or “Electoral Appeal” ?

Posted by Jeff Allred (he/him/his) on

Roland Barthes was a famous literary theorist, who wrote Mythologies, in particular Photography and Electoral Appeal, and  takes on Saussure’s conception of the signifier and signified and elevates it to, in my opinion, to a much more understandable approach. Barthes uses photography and candidates and their alluring mechanisms  to attract voters during election periods. These “mechanisms” in a sense are obscure details that, even I was not aware of, being a voter myself. It is quite fascinating to see how Barthes maneuvers the sign system introduced by Saussure in a way that is more centered on semiology or how something means what it is, rather than what it means.

The photography, in question here, uses Saussure’s sign system to make a voter find the politician “human” and easy going; for the lack of a better word an everyday man/woman. Barthes states, “What is transmitted through the photograph of the candidate are not his plans, but his deep motives…all this style of life of which he is at once the product, the example and the bait.” This shows that using Saussure’s system a candidate will make an “appeal” to the voter by making the voter think about the candidate’s positive qualities as a human and his/her own similarities to the candidate rather than what the candidate is actually going to do in office. This is shown when Barthes mentions that “the photograph is a mirror” that “offers a voter his own likeness.” This is a candidates way, Barthes says, to make himself seem down to earth and not the usual status quo that comes to mind when one thinks or says the word “candidate.” Candidates, according to Barthes, will take photos that will employ this method of “likeness” by taking pictures with their kids or in uniform; that upon seeing these photographs a voter feels either pride and honor for his country and as a majority of voters do have families that also tugs a voter’s heart or as Barthes says, “Photography constitutes here a veritable blackmail by means of moral values: country, army, family, honor, reckless heroism.”

Barthes also goes into great detail about how a photograph of a candidate is taken and whether it is a full face shot or a three quarter face photograph. And the position of a candidates glance really seems to taken on its own meaning here as he describes that a full face photograph shows that a candidate is capable of taking anything on and a three quarter photograph shows that the “gaze is lost nobly in the future” and that a candidate is focusing on bettering the conditions of a country or society and also tilting his/her upwards to the “heavens” for peace.

Overall, Barthes analysis was pretty straight forward while at the same time being influenced by Saussure who I thought was pretty hard to comprehend, ideology and literary wise. Barthes simplifies Saussure’s idea by using a more modern approach to the sign system and ultimately allowing us as readers to create mirrors to his writing.

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‘A Picture is Worth a Thousand Words’

Posted by Jeff Allred (he/him/his) on

Roland Barthes’s objective in “Photography and Electoral Appeal” from “Mythologies” is to break down the normative associations we generally hold with photography of political candidates during election time. “A picture is worth a thousand words” is an old saying of which I do not know the origin, but which is undoubtedly true. An image is instantaneous, imprinting various associations in the brain you might not even be consciously aware are being made at the time, but shape however you perceive that image and what it stands for potentially well on into your future. It would seem generally obvious at first glance that if we were to vote for someone with the potential to lead us to a better future we would want to see what they look like first, however to Barthes a photograph of a politician – especially during election season – is never so innocent in its intentions. To Barthes, these ‘types’ of photographs are often presented in such a way as to manipulate the emotions of potential voters so that what is “transmitted through the photograph of the candidate are not his plans, but his deep motives” these deep motives consist of anything from his familial and social status, intelligence, or even “erotic circumstance” (1320).  Barthes goes on to describe the various tricks these conniving politicians will pull in the photos taken of them, from subtle expressions, to a casual photo of the ‘happy family man,’ in Barthes’s opinion it’s all an unapologetic ploy.

While the idea that a politician would manipulate voters in whatever possible way in order to gain votes is simply astonishing, what I find more interesting, and also what I feel is the main purpose of this essay is the way in which Barthes approaches the analysis of politician photography. He describes how the conventions of these types of photographs are “replete with signs” (1321) a phrase which calls back to me visions of Ferdinand De Saussure’s “Course in General Linguistics” in which Saussure creates “a science that studies the life of signs within a society” (851) which he terms ‘semiology.’ In “Course in General Linguistics” Saussure is mainly interested in semiotics as applied to linguistics – in that language is a system of signs which we use in order to express ideas and communicate with each other verbally – however Saussure is aware that linguistics is only a part of what can be classified as ‘semiotics.’ In “Photography and Electoral Appeal” Barthes utilizes Saussure’s approach of semiotics to portray a photograph as a sign which can be broken down into more signs and signifiers which explicate how unnatural and perverse political photography really is. Regardless of how adapted to most aspects of modern culture we become as a society, it is important to realize all ‘norms’ of society are socially constructed, and if one actually takes the time to break down their societal significance one will more often than not come up with nothing at all significant or really even at all inherently useful.

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Mirror, mirror..on the wall.. (blog post #3)

Posted by Jeff Allred (he/him/his) on

Mirror, mirror on the wall…who is the fairest of all? Now we heard this saying before and while it provokes images of Disney princesses and fairy tales; I for one repeated this throughout reading Barthes’ Photography and appeal.
Using the metaphor with political campaigns and voters, Barthes analysis the relationship between the two figures as he points the attention to the idea of skeptical consumers and imagery. He explains his range of view as ‘photography as a mirror’ that the we – the voters “are asked to read is the familiar, the known; it offers the voter his own likeness, but clarified”. Confused and questioning his ideal at first, this ‘clarification’ he mentions the analysis I came up rendering is that, since we as the voters cannot physically see what we favor, seeing it from a mirrored prospective via the campaign candidates we somehow confirm and approve in the manner of what we relate to the candidate (as the notion of voting for yourself). This concept of notion definitely stood out to me as an eye opener since it is indeed closely cohesive to the reality of voting. As he also mentions the ideaology of the “the example and the bait” and the “(Poujade on television saying: ‘Look and me: I am like you’)”. This also reminded me of the concept of how people past and present, out of their own conscience just automatically at times do not favor anyone at first sight if they somehow lack their own qualities, whether it may be appearance or personality; in other words it is as if our eyes only stimulates if it reflects our own selves.
Now in relation to Saussure’s ideals on the signifier and the signified, Barthes seems to as if break in to the chain of signifiers, that also penetrates the language of photography that points to the grammar that is made out of; and focuses on any given grammatical unit. Understanding this concept was and still is difficult especially with this particular piece, since it mostly focuses more on the signifier than the signified concept. Due to this, I was immensely skeptical when trying to determine whether if the part on the three-quarter face photograph is meant to be recorded under a signified system; which I do need to explore more in depth and clarified on.

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The Power of an Image — On Barthes’ Mythologies.

Posted by Jeff Allred (he/him/his) on

Roland Barthes’ passage from “Mythologies” reconsiders a cliché we’ve probably heard since grade school: A picture is worth a thousand words. But, is it really?

In this excerpt, Barthes delineates the power of an image by using political candidates as an effective example. Portraits of political figures, staged to perfection (or imperfection if that’s what the public is in to), nuanced with every smile, brow lift, hand placement and stance, aiming to appeal and fascinate. Kind of like an advertisement that’s meant to attract “buyers,” so to speak. And in return, we are touched, jolted, and swayed. We, as observers, attach so much more to a photo or image than perhaps is intended or deserved.

Barthes suggests that such portraits of candidates play as opportunities to non-verbally influence the audience: “What is transmitted through the photograph of the candidate are not his plans, but his deep motives, all his family, mental, even erotic circumstances, all this style of life of which he is at once the product,” (1320). It’s almost astounding to think how much we can ingest from a single photograph. The hopes and dreams (and desperations) of men, all distilled in a “mirror like” image of our own hopes and dreams (and desperations). Barthes notes that we are looking to relate and be inspired by these portraits. To find a little bit of ourselves in people who swear they are just like us.

Photographs are able to convey a lot of what we probably wouldn’t be able to register in our minds had we never seen them. Portraits of people in war, poverty, and places around the world we may never get the chance to see, all elicit some kind of response, opinion, or bias from us as observers. No matter how suggestive or trivial, we will attach some kind of meaning with the image whenever it reappears in our minds. We have interpreted and internalized based on our own arbitrariness.

Barthes points out that “photography constitutes here a veritable blackmail by means of moral values…” (1321). Photographs have the power to deceive and manipulate us into perceiving whatever its depiction wants us to. We can sit and analyze and interpret something captured and isolated in a moment’s time, but what do we really know about it? How much of it could we possibly understand from the cold, unmoving distance?  Like the voters who cannot tell heroism and strength from the illustration of narrow eyes and crossed arms, we, too, cannot completely grasp the reality of a photograph in spite of our arbitrariness. A picture is worth a thousand words, but it can never, ever, explain the many dimensions, contradictions and every nuanced emotion that lived and died inside the subject of the portrait.

An entire life could not be accounted for or dismissed in a single, performed piece of imagery. As Barthes suggests, we can look at a photograph and see what we want to see, or see what we are directed to see, but to see what really is, in all its beauty and unspoken reality, must be truly impossible.

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A Mixture of Saussure and Barthes towards “The Eiffel Tower”

Posted by Jeff Allred (he/him/his) on

After Friday’s class on the discussion of Saussure, I am slowly getting the concept of signified and signifier. Language in general, is confusing. We have all these literary devices and elements in writing that enhances a work, but it also can confuse readers. Saussure, in a way, is talking about onomatopoeia because we say things that we actually do not realize because we are already accustomed to it.

 

For example, when we were talking about bees making buzz noises, we are adjusted to the sound and not the actual word ‘buzz.’ After the discussion, I was starting to think about that plus the part about where chess falls into the ‘signified/signifier’ category because of how moves and rules are have different standards in the game. It is just like the Eiffel Tower.

 

Roland Barthes talks about how the Eiffel Tower is a well-known landmark in Paris but how it is not really special in someone’s life. This true, well at least towards the Parisians, because they live and see the landmark everyday of their lives. According to Barthes, it can be seen anywhere in Paris, causing the landmark to be insignificant to that part of the world, but to the rest of the world it is magnificent. That then brings me back to the animal noises.

 

Barthes, at one point brings up, the signified/signifier concept into his writing. I believe Saussure made ‘signified/signifier’ complicated in his writing. After reading Barthes’ reading, I am somewhat getting this part of the English language. The part I do not know in Barthes’ reading is why does he talk about other objects being useless and insignificant. Just because the Eiffel Tower is considered famous to the world, it does not mean that everything around it is less than it. Then again, Barthes also talks about how the tower itself is useless because the creators of this monument did not intend for it to mean anything. This is where the reading goes from starting to head in the right direction to a 360 degree right back to confusion.

 

In English, I see in my opinion, that authors usually have similar ideas but have different ways of showing it. The Eiffel Tower is and will continue to be a significant landmark throughout the world. Just after reading this writing, Saussure and Barthes make very interesting points that are related to the landmark. Though this reading is a way to change your mind about everything now, I do not think most people will change their minds about how beautiful and magnificent the Eiffel Tower is to how the landmark is not significant at all.   

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