Ugly Feelings and the ugliness of being online
While scrolling social media over the past week, I’ve been thinking a lot about our affect theory readings, particularly Ngai’s Ugly Feelings. Ngai doesn’t really engage with the digital, which makes sense since the text is from 2005. Yet so much of her argument works for me in helping to articulate how it feels to be online right now. To me, being on Instagram, TikTok or Twitter (sorry, I know it’s X) is characterized by the experience of an array of shallow micro-emotions – or maybe, affective states – that are often just different shades of bad. Obviously, there are silly or funny videos that might make me laugh and there are tiny moments of joy. But more often than not, I feel Ngai’s uglier feelings: “moods like irritation and anxiety, for instance, are defined by a flatness or ongoingness entirely opposed to the ‘suddenness’ on which Aristotle’s aesthetics of fear depends” (2645). And I often feel irritated or anxious or paranoid even if the content itself leans neutral or positive (fashion styling, animal videos, makeup tutorials). Like “anxiety, distraction, and cynicism,” which Ngai describes as “haunt[ing] the workday like a mood that cannot be escaped,” our current political, economic and cultural moment also permeates social media like a collective bad mood. But often, these emotions flit by so quickly (as I cruise through video after video), that it’s difficult to clock them – and that’s why affect theory’s ability to help capture this kind of pre-conscious, pre-cognitive state resonates with me.
Ngai’s point about how these more minor emotions might stifle political power also helps explain why we may not be moved to action even when we consume content that desperately, urgently warrants attention… like first-person accounts out of Gaza or existentially dark climate news. The affective experience of our political situation feels connected to Foucault’s point about biopower’s displacement of disciplinary power. Maybe Ngai and Foucault’s ideas describe a one-two punch of disaffection. Just as it might’ve been more straightforward to cut off the head of the classical, pre-modern sovereign, maybe it was also easier to rise to resistance when the grand emotions dominated our experience of political life.
There’s one part of Ngai’s argument, though, that didn’t land as much for me in our contemporary moment. On p. 2646, Ngai notes that “something about the cultural canon itself seems to prefer higher passions and emotions–as if minor or ugly feelings were not only incapable of producing ‘major’ works, but somehow disabled the works they do drive from acquiring canonical distinction.” I’d argue that in the years since Ugly Feelings’ publication, these minor affects have become so dominant to our experience of life that they’ve also made their way into the contemporary literary canon. As with our discussion of White Lotus, we see anxiety, irritation, envy and paranoia in a number of “great” recent literary works. I’m thinking of the disaffected female protagonists in the new canon of so-called “cool girl literature,” also referred to sometimes as “hot girl” or “sad girl” lit. As Charlotte Stroud writes in The New Statesman, the cool girl novelist’s “prose is bare” and “her characters are depressed and alienated.” I think novels like Ottessa Moshfegh’s My Year of Rest and Relaxation (which is kind of the poster child of this subgenre) have reached the status of contemporary classic because they’ve traded in the classical emotions for these “sentiments of disenchantment.” Now, our major works might deal in minor feelings. But, like our social media content, they have yet to move us toward major change.


