Blog #4
The Work of Art in the Age of Mechanical Reproduction by Walter Benjamin, explains how art reproduced by machines are different to the original art. We can have technological advancement to reproduce art for the masses to view, but the experience of looking at the art would be different. There is a special “presence in time and space, its unique existence at the place where it happens to be”(1053) of the original art. There is history behind the original work and there is a unique aura because it existed for a certain amount of time without being destroyed. Benjamin also writes, “The technique of reproduction detaches the reproduced object from the domain of tradition”(1054) meaning all reproduced work will never be authentic, but the acceptance of mechanical reproduction will diminish the aura of the original artwork.
The authenticity of the original is backed by ritual and how it was used historically. Art at first may start out as rituals, but it slowly merges with our lives which turns art into art used for exhibition. With art losing its authenticity, due to reproduction , it will become more political. Art will lose its original meaning and therefore transform into something else. As Benjamin writes, “But the instant the criterion of authenticity ceases to be applicable to artistic production, the total function is reversed. Instead of being based of ritual, it begins to be based on another practice – politics.”(1057). An example of this can be a hat. In the beginning a hat is used for blocking out the sun, but as the hat became massively produced, the hat evolved to have other uses such wearing it as aesthetics. Recently, Trump’s red hat transformed a hat into something political. When we look at a red hat now, there is some sort of connection with Trump’s slogan “Make America Great Again.”
What I found interesting in The Work of Art in the Age of Mechanical Reproduction was the epilogue. It talks about two different ideologies: Fascism and Communism. In the first part of the epilogue, it talks about how Fascism “attempts to organize the newly created proletarian masses without affecting the property structure which the masses strive to eliminate”(1071). It talks about how Fascism doesn’t give the proletarians their rights, but allow them to express themselves. The epilogue eventually leads to how Fascism’s aesthetics in political life will ultimately lead to war. This is interesting because war help set a common goal for the country and allows them to develop new technological advancements. Marinetti says, “War is beautiful because it initiates dreamt of metalization of the human body…War is beautiful because it creates new architecture…”(1071).
Fascism allows people to express their opinions, but their rights won’t be granted. As the article states, “The logical result of Fascism is the introduction of aesthetics into political life. The violation of the masses, whom Fascism, with its Führer cult, forces to their knees, has its counterpart in the violation of an apparatus which is pressed into the production of ritual values.”(1071). Wouldn’t that create alienation in the country? The workers will be forced to produce new products for the country which they may not have sympathy for. At one point the workers will tire out from producing products and lead to a breakdown. For Communism, they politicize art to control the masses. They use propaganda to motivate the masses towards a certain goal. This would be a better method for not alienating workers in long term aspect. People will get tired of war, while using art to motivate people can be change subtly to enforce the country’s political agenda.


